Lead Product Designers play an important role and serve as a point-of-contact for cross-functional teams charged with building branded experiences that delight customers.
Here is how I define the term, brand.
As a Lead Product Designer, I facilitate, evangelize, mentor and practice experience design every day.
But what does Experience Design actually mean? What is its formal definition?
Jesse James Garrett offers a great definition that I still subscribe to after 20 years…
There’s a lot of stuff in that definition. Let’s unpack some of it…
