Design Approaches – Shawn Kelshaw

As designers we’re taught to put the user first.

And for good reason. After all, it’s about THEM.

We have built design processes and we leverage research to make…

informed design decisions.

Fortunately, there’s more than just one design approach.

Nothing is free though. Each approach comes with a cost.

Designers stand ready to go the distance…

Sometimes we need to do the best with the research we have.