Case Study
Dooney & Bourke
Interaction and motion design.
Native iOS
Situation
Dooney & Bourke was maturing its omnichannel and had partnered with PredictSpring to host it’s first-ever native iOS experience that promoted its ‘Bag of the Week’ marketing campaign.
Challenge
PredictSpring offered a limited variety of templates and themes that were easily recognizable to the online shopper; several direct competitors were hosting their native experiences on the same PredictSpring platform.
My challenge was to offer ideas to elevate the Dooney experience allowing it to stand out against its competition operating on the same platform.
My challenge was to offer ideas to elevate the Dooney experience allowing it to stand out against its competition operating on the same platform.
Approach
These interactive enhancements were not considered mission critical and therefore, research was not a justifiable effort from the stakeholder’s point of view. I used Adobe XD to outline the interactive proof-of-concepts.
Outcomes
I provided proof of concept suggestions for interactive sequences and animations that would distinguish the Dooney experience from other competitors running on the same PredictSpring platform. This project deliverable was part of a much larger redesign effort to overhaul the entire browse and shop funnels spanning two Dooney Web properties.