WORK SAMPLES – Shawn Kelshaw

Featured case study

Dynamic Figma Prototype

MVP proof-of-concept prototype simulating conversational AI and using Figma’s conditional logic, variables, collections, modes and animations with IBM Carbon (open source design system) for Series A seed funding and venture capital presentation decks. Approved to share; no password required.

Case study

Pet projects

Trash-to-Cash

Provided product design and product strategy coaching and mentorship for startup (eco-friendly native app). Designed and produced user interface design comps, flow diagrams and led usability research and design sprint workshops.

Case study

Buying cars (IoT thought analysis)

Checking out Notion while practicing Jared Spool’s User Experience Outcomes approach.

Case study (Notion)

Notable past engagements

AT&T

Enterprise Standards:
Complex Data Tables

Led (and defined) complex data table design standards.

Case study

AT&T

Enterprise Standards:
Product Tiles

Led (and defined) product tile and product list page enterprise design standards for highly-trafficked telecommunications eCommerce funnel.

Quick overview

AT&T

Dynamic AxureRP Prototype:
Interactive Shopping Cart

Produced dynamic, interactive prototype of complex eCommerce shopping cart funnel for formal usability and evaluative research.

Quick overview

Dooney & Bourke

Native iOS:
Interaction Design

Proof of concept enriching the interaction, interface and navigation design of the Dooney Salesforce Commerce Cloud experience featuring Bag of the Week.

Case study

Dooney & Bourke

Responsive Design:
B2C eCommerce

Led 4 ad-hoc project engagements aimed at overhauling and redesigning two major online properties (browse and shop funnels).

Quick overview (PDF)

Wells Fargo

Interaction Design:
Stop Recurring Payments

Produced future-state proof of concept allowing consumer banking customers to stop recurring automated clearing house (ACH) and debit card transactions.

Case study coming soon.

Design Sprints:
Leading & Unblocking Scrum

Led design sprints and mentored junior designers attempting to solve challenging feature / function user stories.

Case study coming soon.

Prosper

Mapping Complex Automated Email Marketing Workflows

Translated 36 complex email marketing automated workflows into digestible diagrams leading to the identification and correction of 52 user experience citations.

Case study coming soon.

EY

IBM Watson (Hybrid AI) Chatbot

Component-level branding and customization (UI) of Microsoft Teams and Microsoft Fluent UI design systems for hybrid (AI + rules logic) chatbot. This project shifted to Microsoft Azure AI after the announcement of ChatGPT.

Case study coming soon.

Savannah, Georgia (EST)